Monday, 11 April 2011

Packaging

My ideas for packaging are pretty vague at the moment. I'd rather keep it pretty simple, as over complicated packaging just detracts attention from the product and is just unnecessary. I like the idea of using recycled/recyclable products, perhaps in their raw state apart from the logo which could be embossed or printed on in pewter or black. I would combine box packaging with a paper or fabric bag to carry the box in, also with my logo on. The bag could be used again if in fabric, meaning whoever is using it will be promoting my brand. However, I don't want my brand to be splashed about everywhere as  the exclusivity will be lost. 

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